Marketing / social media
Mary Poppins: The Musical
Campaign Outline:
Announce showtimes, show information, venue information, and ticket details by social media post and by sharing to Facebook events: https://fb.me/e/1Oc9W8T01e
Redesign branding assets to reflect the current show, change social media profile pictures on Facebook and Instagram, and update Facebook header image: https://www.facebook.com/share/16rSubnsvK/
Share cast list by social media and press release to notify public of performers: https://www.facebook.com/share/p/1CDCte2L6N/
Announce ticket sale opening, and redirect potential customers to website to purchase tickets: https://www.facebook.com/share/p/1GspLDiu7k/
Cast photos and descriptions shared publicly: https://www.facebook.com/share/p/19jA29X7xF/
Cast and crew feature vertical videos to promote the purchase of tickets and attendance at the shows: https://www.facebook.com/share/v/1C3UX3PWgK/
Behind the scenes social media posts to make the audience feel like they’re getting a “sneak peak”: https://www.facebook.com/share/p/1Ch7y8jhhm/
Keep brand voice and identity consistent to source material through entire campaign. (including design elements)
Local media advertisements (radio, television, and print): https://youtu.be/E1c7iRYKV0U?si=PRiFUbWCwNfST9uc
Local publicity: https://duboiscountyfreepress.com/great-music-choreography-performances-highlight-acts-production-of-mary-poppins/
Meta advertising
Pre-show flash sale
Show photos, strategically posted after each evening’s performance to highlight what audiences could miss by not attending: https://www.facebook.com/share/p/178uNr6x28/
Final bow, thanks to supporters, and call to action: https://www.facebook.com/share/p/14RsUVaRXYY/
Neil Simon’s Rumors
Campaign Outline:
Announce showtimes, show information, venue information, and ticket details by social media post and by sharing to Facebook events: https://fb.me/e/5mJWftVQW
Redesign branding assets to reflect the current show, change social media profile pictures on Facebook and Instagram, and update Facebook header image: https://www.facebook.com/share/1A6Ma3rJqz/
Post job openings for production online and by press: https://www.facebook.com/share/p/17Bdq3Lvh5/
Share cast list by social media and press release to notify public of performers: https://wjts.tv/2025/02/neil-simons-rumors-coming-to-jasper-arts-center-april-3rd-through-april-5th/
Announce ticket sale opening, and redirect potential customers to website to purchase tickets: https://www.facebook.com/share/p/168j8Qs4SN/
Cast photos and descriptions shared publicly: https://www.facebook.com/share/p/1AwiMjSQ5o/
Behind the scenes social media posts to make the audience feel like they’re getting a “sneak peak”: https://www.facebook.com/share/p/1CRjeJsDbE/
Keep brand voice and identity consistent to source material through entire campaign. (including design elements)
Local media advertisements (print only).
Local publicity: https://duboiscountyfreepress.com/actors-community-theatre-to-present-rumors/
Show photos, highlighting each character pair to entice audience members on what they could be missing, but not blatantly giving away the pacing of the show: https://www.facebook.com/share/p/16usogu9cK/
Final bow, and thanks to supporters: https://www.facebook.com/share/p/14MChDJdUUb/
Twisted Tales of poe
Campaign Outline:
Announce showtimes, show information, venue information, and ticket details by social media post and by sharing to Facebook events: https://fb.me/e/gDMdhPfSZ
Redesign branding assets to reflect the current show, change social media profile pictures on Facebook and Instagram, and update Facebook header image: https://www.facebook.com/share/16GgyrgKTE/
Post job openings for production online and by press: https://www.facebook.com/share/p/1AzaWwTYV1/
Share cast list by social media and press release to notify public of performers: https://www.facebook.com/share/p/1BDrakPfxB/
Announce ticket sale opening, and redirect potential customers to website to purchase tickets: https://www.facebook.com/share/p/168j8Qs4SN/
Purchase of yard signs, and mini posters to be distributed around the target area: https://www.facebook.com/share/p/1CVs8KVVRP/
Submission to local city happenings display boards: https://www.facebook.com/share/p/15x2KEbzmV/
Behind the scenes social media posts to make the audience feel like they’re getting a “sneak peak”: https://www.facebook.com/share/p/19dPjiU9CH/
Keep brand voice and identity consistent to source material through entire campaign. (including design elements)
Local publicity: https://duboiscountyfreepress.com/actors-community-theatre-presents-twisted-tales-of-poe-on-oct-11-and-oct-12/
Post-show photos, due to the nature and theme of the show, it was determined not to do photos before the conclusion of the show, to make the “suspense” more impactful for potential ticket holders and patrons: https://www.facebook.com/share/p/1GKjN247hA/
Final bow, and thanks to supporters: https://www.facebook.com/share/p/19SbvHFHpG/
