Marketing / social media
18 WjTS
Campaign Outline:
Since my start at DCBroadcasting Inc. in 2022, I was given full creative freedom to transform the worn-out, neglected television station that was 18 WJTS into a modern media machine that prioritized local news and event coverage in a format for all to enjoy.
With that in mind, the website that houses 18 WJTS and it’s daily posts, https://wjts.tv/ , received a much-needed theme update in 2023, along with updated website post graphics to highlight story features, and entice readers to click on the link to read the full article.
With every website post or event covered, those posts were then shared on the 18 WJTS Facebook page, to excite or inform the audience of Dubois County on important events, or event coverage provided by 18 WJTS. With curated posts and detail-oriented content, this page saw a steady growth of 2,000+ followers, to 11,000+ followers within a three-year timespan. All without the allotted luxury of having a Meta Verified Badge.
When sharing with the Meta Business Suite, all content shared on the 18 WJTS Facebook page was subsequently shared to the 18 WJTS Instagram page, which receives a modest amount of weekly engagement.
With television broadcast on the outs as consumers “cut cords”, the natural decline of viewership was evident with this low-power, small town television station. Luckily, measures were already in-place to provide all locally recorded content on-demand with the platform of YouTube, ensuring all viewers would still have access to all of their favorite local-programming, at the low cost of free. (The same cost of the broadcast channel, minus access or purchase of a television antenna).
Through multiple daily uploads and posts, the 18 WJTS YouTube channel has seen a steady growth in subscriber counts. From my initial introduction in 2022, where the subscriber count was approximately 450 subscribers, to now, where the channel has now reached 1,250 with regular viewers coming back for daily updates. The channel has now also been able to enact the YouTube Partner Program, providing additional income to the company while providing high-quality free programming to all.
Mary Poppins: The Musical
Campaign Outline:
Announce showtimes, show information, venue information, and ticket details by social media post and by sharing to Facebook events: https://fb.me/e/1Oc9W8T01e
Redesign branding assets to reflect the current show, change social media profile pictures on Facebook and Instagram, and update Facebook header image: https://www.facebook.com/share/16rSubnsvK/
Share cast list by social media and press release to notify public of performers: https://www.facebook.com/share/p/1CDCte2L6N/
Announce ticket sale opening, and redirect potential customers to website to purchase tickets: https://www.facebook.com/share/p/1GspLDiu7k/
Cast photos and descriptions shared publicly: https://www.facebook.com/share/p/19jA29X7xF/
Cast and crew feature vertical videos to promote the purchase of tickets and attendance at the shows: https://www.facebook.com/share/v/1C3UX3PWgK/
Behind the scenes social media posts to make the audience feel like they’re getting a “sneak peak”: https://www.facebook.com/share/p/1Ch7y8jhhm/
Keep brand voice and identity consistent to source material through entire campaign. (including design elements)
Local media advertisements (radio, television, and print): https://youtu.be/E1c7iRYKV0U?si=PRiFUbWCwNfST9uc
Local publicity: https://duboiscountyfreepress.com/great-music-choreography-performances-highlight-acts-production-of-mary-poppins/
Meta advertising
Pre-show flash sale
Show photos, strategically posted after each evening’s performance to highlight what audiences could miss by not attending: https://www.facebook.com/share/p/178uNr6x28/
Final bow, thanks to supporters, and call to action: https://www.facebook.com/share/p/14RsUVaRXYY/
Neil Simon’s Rumors
Campaign Outline:
Announce showtimes, show information, venue information, and ticket details by social media post and by sharing to Facebook events: https://fb.me/e/5mJWftVQW
Redesign branding assets to reflect the current show, change social media profile pictures on Facebook and Instagram, and update Facebook header image: https://www.facebook.com/share/1A6Ma3rJqz/
Post job openings for production online and by press: https://www.facebook.com/share/p/17Bdq3Lvh5/
Share cast list by social media and press release to notify public of performers: https://wjts.tv/2025/02/neil-simons-rumors-coming-to-jasper-arts-center-april-3rd-through-april-5th/
Announce ticket sale opening, and redirect potential customers to website to purchase tickets: https://www.facebook.com/share/p/168j8Qs4SN/
Cast photos and descriptions shared publicly: https://www.facebook.com/share/p/1AwiMjSQ5o/
Behind the scenes social media posts to make the audience feel like they’re getting a “sneak peak”: https://www.facebook.com/share/p/1CRjeJsDbE/
Keep brand voice and identity consistent to source material through entire campaign. (including design elements)
Local media advertisements (print only).
Local publicity: https://duboiscountyfreepress.com/actors-community-theatre-to-present-rumors/
Show photos, highlighting each character pair to entice audience members on what they could be missing, but not blatantly giving away the pacing of the show: https://www.facebook.com/share/p/16usogu9cK/
Final bow, and thanks to supporters: https://www.facebook.com/share/p/14MChDJdUUb/
Twisted Tales of poe
Campaign Outline:
Announce showtimes, show information, venue information, and ticket details by social media post and by sharing to Facebook events: https://fb.me/e/gDMdhPfSZ
Redesign branding assets to reflect the current show, change social media profile pictures on Facebook and Instagram, and update Facebook header image: https://www.facebook.com/share/16GgyrgKTE/
Post job openings for production online and by press: https://www.facebook.com/share/p/1AzaWwTYV1/
Share cast list by social media and press release to notify public of performers: https://www.facebook.com/share/p/1BDrakPfxB/
Announce ticket sale opening, and redirect potential customers to website to purchase tickets: https://www.facebook.com/share/p/168j8Qs4SN/
Purchase of yard signs, and mini posters to be distributed around the target area: https://www.facebook.com/share/p/1CVs8KVVRP/
Submission to local city happenings display boards: https://www.facebook.com/share/p/15x2KEbzmV/
Behind the scenes social media posts to make the audience feel like they’re getting a “sneak peak”: https://www.facebook.com/share/p/19dPjiU9CH/
Keep brand voice and identity consistent to source material through entire campaign. (including design elements)
Local publicity: https://duboiscountyfreepress.com/actors-community-theatre-presents-twisted-tales-of-poe-on-oct-11-and-oct-12/
Post-show photos, due to the nature and theme of the show, it was determined not to do photos before the conclusion of the show, to make the “suspense” more impactful for potential ticket holders and patrons: https://www.facebook.com/share/p/1GKjN247hA/
Final bow, and thanks to supporters: https://www.facebook.com/share/p/19SbvHFHpG/
